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Axe (Lynx): Petrol
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For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. The TV ad, âThe Chainâ, sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because theyâre so intensely attracted to each other.
- Category Cosmetics & toiletries
- Client Unilever
- Agency BBH London
- Production MJZ
- Country United Kingdom
- Uploaded 1 February, 2012
- Director
Tom Kuntz - Creative Director
Dominic Goldman - Creative Director
David Kolbusz - Creative
Daniel Schaefer - Creative
Szymon Rose - Producer
Suza Horvat - Sound
Factory Studios - Account Director
Richard Lawson - Account Director
Keir Mather - Post production
Framestor - Agency Producer
Ruben Mercadal - Photographer
Jean-Yves Lemoigne - Print Producer
Jeremy Gleeson - Account manager
Jennifer Omran
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