TV ad: KRAFT Macaroni and Cheese: Diamond Jubilee

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It’s the diamond anniversary of KRAFT Macaroni & Cheese and to celebrate 75 years, they debuted the “Diamond Jubilee” spot during the Academy Awards. The spot from CP+B includes three generations of KRAFT Macaroni & Cheese lovers and the 75 year old practice of parents skimming off their kids' plates. Of course, “Golden Voice” Ted Williams provides the spot’s VO.

Category Food
Client KRAFT Macaroni and Cheese
Agency Crispin Porter + Bogusky, Boulder
Country United States of America
Uploaded 28 February, 2012

Other credits

WORLDWIDE CHIEF CREATIVE OFFICER Rob Reilly

VP EXECUTIVE CREATIVE DIRECTOR(s): Adam Chasnow / Tony Calcao

ASSOCIATE CREATIVE DIRECTOR(s): Matt Talbot / Andrew Lincoln

SR. COPYWRITER(s): John Benedict

ART DIRECTOR(s): Jeff Hunter

VP EXECUTIVE INTEGRATED PRODUCER: Chad Hopenwasser

VP/SENIOR INTEGRATED PRODUCER: Aymi Beltramo

INTEGRATED PRODUCER: Annie Turlay

PRODUCTION COMPANY & CITY: Hungry Man, Inc. New York

DIRECTOR: Hank Perlman

EXECUTIVE PRODUCER (PRODUCTION CO): Cindy Becker

PRODUCER (PRODUCTION CO): Caleb Dewart

DIRECTOR OF PHOTOGRAPHY: Eric Steelberg

EDITORIAL COMPANY & CITY: The Now Corporation New York

EDITOR: Jesse Reisner

ASSISTANT EDITOR: Glen Montgomery

POST PRODUCTION & CITY: Method Studios LA

LEAD COMPOSITOR: Wensen Ho

GRAPHICS COMPANY & CITY: Buck LA

MIX COMPNAY & CITY: Lime Studios Santa Monica

AUDIO ENGINEER: Mark Meyuhas

AUDIO ENGINEER ASSISTANT: Matt Miller

MUSIC COMPANY & CITY: JSM New York

EXECUTIVE MUSIC PRODUCER: Joel Simon

COMPOSER (s): Joel Simon, Koki Saito, John Sneider

COLOR DESIGN COMPANY & CITY: Company 3 LA

COLORIST: Stefan Sonnenfeld

VP GROUP ACCOUNT DIRECTOR: Kate Frazier

CONTENT MANAGEMENT SUPERVISOR: Laura Likos

CONTENT SUPERVISOR: Eric Forsyth

CONTENT MANAGER: Jessica Francis

ASSISTANT CONTENT MANAGER: Jake Welch

VP DIRECTOR OF BUSINESS AFFAIRS: Nancy Espinal

BUSINESS AFFAIRS MANAGER: Rebecca Williams

COGNITIVE ANTHROPOLOGIST: Jeb Tilly / Omar Quinones

TRAFFIC MANAGER: Liza Johnson

JR. TRAFFIC MANAGER: Lauren Trojan

KRAFT Macaroni and Cheese: Diamond Jubilee

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KRAFT Macaroni and Cheese: Diamond Jubilee

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