Entreparedes.org: Graffiti

To promote the launch of website Entreparedes.org, Badillo Nazca Saatchi & Saatchi, Puerto Rico created awareness using a global form of art commonly used to express love: graffitis. Giant stickers using the phrases "Ana te amo / Ana I love You" and "María te amo / Maria I love You" were strategically placed as interventions in places of high pedestrian traffic. Approaching the graffiti uncovered the reality behind the expressions of affection: the letters were composed of an endlessly repeated phrase: “I hit you”. The other one hid the message “I insult you” in its letters. Below the messages, onlookers could make sense of the disturbing graffiti, from a small sign that read: “Abuse is hidden”.