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California Lottery Black Scratchers®: Lady Luck

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The spot from David & Goliath shows consumers a very different side of Scratchers and piques the interest of new and existing players. The new :45 cinema spot 'Lucky Lady' borrows tactics from the best blockbuster film releases to reach its target audience at multiple touch points. Directed by The Argentines, the spot features a unique twist on everyone's favorite bearer of good fortune, Lady Luck, as she sets out on a mission to bestow luck to one unsuspecting fellow.
Credits Other credits

David&Goliath Team

Executive Producer: Carol Lombard

Associate Producer: Jamie Gartner

Managing Partner, Director of Client Services: Brian Dunbar

Account Supervisor: Janet Wang

Assistant Account Executive: Meghan Brattin


Directors: The Argentines

Director of Photography: Matthew Libatique

Art Director: Steve Saklad

Editorial: Spinach

Editor: Matt Murphy from Final Cut

Assistant Editor: Scott Butzer from Final Cut

Colorist: Sean Coleman from CO3

Visual Effects: Ring Of Fire

Executive Producer: John Myers

Creative Director: Jerry Spivack

VFX Supervisor: John Myers

VFX Producer: Casey Conroy

Asst. VFX Producer: Tammie Smalls

Sound Design: 740 Sound

Executive Producer: Scott Ganary

Lead Sound Designer: Eddie Kim

Flame Artist: Brian Shneider

Graphics: Stephen Grimm

Sound Design: 740 Sound

Executive Producer: Scott Ganary

Lead Sound Designer: Eddie Kim

Mix: 740 Sound

Mixer: Andrew Tracy

Music: Original Music by Human

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