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Reggae Reggae Sauce: Put some Music in your FoodThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Reggae Reggae Sauce is launching its first TV and cinema advertising campaign using the brand strapline ‘Put some Music in your Food’.The £2m campaign, created by JWT London, will air for the first time on ITV on Thursday 3rd May and run until mid-August.The ad, which uses claymation, was crafted by Aaardman Animations and features Levi Roots cooking up a BBQ in the back garden of a house in Brixton. Singing the “It’s so nice I had to name it twice” Reggae Reggae Sauce song – the tune that sealed the deal for him on Dragon’s Den – Levi splashes sauce onto sausages, kebabs and chicken drumsticks.
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