TV ad: Arnott's Tim Tam: Truly Madly Tim Tam

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DDB Group Sydney and Arnott's Tim Tam has launched a new TVC execution as part of the first chapter of the new 'Truly, Madly Tim Tam' campaign, which was inspired by the imaginations of passionate Tim Tam fans.

The TVC captures the joy and excitement of Australians as they discover 'The Truly, Madly Tim Tam Orchard'. The orchard was created earlier this month after fans wished that Tim Tam biscuits would grow on trees via the Tim Tam Facebook page.

During the activation, which was created by DDB Sydney and Mango, and held in Sydney's Martin Place, 'The Truly, Madly Tim Tam Orchard' blossomed more than 100,000 Tim Tam biscuits, ripe for the picking.

As part of the campaign, Tim Tam fans will also be able to add their name to the TVC via a Facebook app that enables fans to personalise the advertisements, creating sharable content for social networks.

Says Leif Stromnes, Managing Director Strategy and Innovation at DDB Group Sydney: "The idea behind this first execution of Truly, Madly Tim Tam came straight from our Facebook community and we really wanted to give back to these fans who gave us such a great idea to work with. What better way to come full circle than to create personalised ads which feature the names of individual Tim Tam fans and actually run across both TV and online channels.

Arnott's recent decision to bring its entire brand portfolio to DDB Sydney is testament to the strength of the Truly Madly Tim Tam campaign. We're looking forward to producing the same quality of socially creative work in all of our future activity with the Arnott's team."

Says Susan Massasso, Marketing Director, Arnott's: "The Truly, Madly Tim Tam Orchard demonstrated just how passionate consumers are about the Tim Tam brand. We're thrilled we can now bring this passion to life through the TVC, and share the Truly,Madly Tim Tam campaign with all Australians."

The 30 second TVC will air from Sunday, 20th May with more exciting content and activity planned for the Facebook page www.facebook.com/timtams

Category Confectionery & snacks
Client Arnott's
Agency DDB Australia
Production Orange Whip Films
Country Australia
Uploaded 21 May, 2012

Credits

Director
Simon MacRae
Executive Creative Director
Dylan Harrison
Creative Director
Scott Huebscher

Other credits

Arnott's Tim Tam:

Marketing Director: Susan Massasso

Group Marketing Manager: Susanna Polycarpou

Marketing Manager: Leigh Coleman

Brand Manager: Holly McCarthy

DDB Group Sydney:

Creative Team: Richard Apps, Andrew Allsop, Erica Valenti, DDB Sydney/Mango

Craft Designer: Shane Wahl, DDB Sydney

Managing Partner: Nicole Taylor, DDB Sydney

Planning Director: David Chriswick, DDB Sydney

Business Director: Dave Murphy, DDB Sydney

TV Producer: Samantha Meehan, DDB Sydney

Project Director: Rebecca Jones, DDB Sydney

Senior Executive Producer: Brooke Pilton, Mango

Senior Community Manager: Hannah Cooper, Mango

Head of Publicity: Tina Alldis, Mango

Digital Producers: Jeroen Jedeloo, Raghav Mathur, Tribal DDB

Technical Director: Ferdinand Haratua, Tribal DDB

Digital Team: Robertus Johansyah, Mark Esther, Josh Kelly, Ivan Yip, Tribal DDB

Partners:

Director: Simon MacRae, Orange Whip Films

Producer: Alex Mooney, Orange Whip Films

DOP: Judd Overton

Production Designer: Jamie Morris

Editor: Stuart Morley

Post-production: Fanatic Films

Music: Nylon

Composer: Blair Joscelyne

Media Agency: MEC Global

Arnott's Tim Tam: Truly Madly Tim Tam

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