Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: May 30th 2012
TV

Amnesty International: Ink

Ink
Top 6: May 30th 2012
For Amnesty International's new film, Cyrille de Vignemont and TBWA Paris wanted to show that signatures were a powerful symbolic weapon to protect victims but also to neutralize government sponsored torture.By showing the prisoner's body, his muffled perception of sounds, Cyrille wanted to tell the story in the most sensory way possible. The ink then comes in with the violence of a gunshot. For the spot, 4000 liters of ink were used and turned the whole crew into Avatar-like characters by the end of the shoot, despite their protective gear.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news