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Top 6: June 6th 2012
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Volkswagen Original Parts: The Original Click

The Original Click
Top 6: June 6th 2012
For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And Almap BBDO Sao Paulo saw an opportunity behind all this: promoting Volkswagen original auto parts.
Credits Other credits

Technology Director: Fernando Boniotti

Project Manager: Ana Carolina Cintra

Media: Mauricio Val Cruz, Larissa Sanches

Planning: Chris Bock, Sabrina Lima Peralta, Karina Kanashiro

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