Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

Census 2011: Spotlight

Embed Video
CASE STUDY: Spotlight was created to promote Australia's 2011 Census. Instead of telling people about the Census, we created an experience about them - showing them where they fit within those numbers.

The site uses real data from the Australian Bureau of Statistics to create a highly personalised animated film. Customised infographics within the film tell the story of you – where you live, where you're from, how old you are and what you do – and how this relates to the rest of Australia.

With 20 different points of customisation, each time Spotlight plays its as unique as the person watching it, making the data – and the Census - feel truly relevant.

And once you've experienced Spotlight for yourself, the site generates a personalized infographic that you can share on Twitter and Facebook.

In just a few short weeks, and without paid media support, this government website about statistical data was visited by more than a quarter of a million people, each spending on average more than four and a half minutes with the content. More than 37,600personalised infographics were generated and shared online with over 61,500 views and 4,500 'likes'.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news