TV ad: rustlers: fit as a butchers daughter

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The aim of the brief was to challenge the perceptions held by some consumers about the Rustlers’ microwaveable range of products. Who could possibly know more than our fit butcher’s daughter, which is a play on the British saying 'Fit as a butcher's dog'.

This innovative integrated campaign is centered on driving 16-24 year olds to the interactive Butcher’s shop, hosted on the website. The Butcher’s shop harnesses a clever self-edit video, where users can adapt what our butchers daughter says – so there’s plenty of fun to be had with words such as ‘tasty’, ‘meat’, ‘baps’ and ‘mouth.’ Watch the self-edit video here: http://www.rustlersonline.com/fitas2 . Use your number keys to alter herphrases. The codes will be seeded to spread the word. (Try 1-6-2-3 for starters).