TV ad: Omo Multiação: Accelerated Commercial

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NeogamaBBH has created a new commercial for Omo with wash boosters, featuring an unheard of concept for Brazilian TV. The action accelerates all the other commercials in the break, reducing its total length from 3 minutes to just 30 seconds. It’s an analogy designed to introduce the new detergent and its ‘Boosting Power’. With the tagline "Omo has reduced the length of the commercial break because it now contains wash boosters. The new Omo removes the most difficult stains even in a quick wash", the commercial will be launched on network TV, and is scheduled to run on several different shows including movies, comedy and variety programs on Brazilian networks Rede Globo and SBT.