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Clemenger BBDO Sydney: Mimeisthai

Mimeisthai
What if you could trend a topic by simply speaking? No smartphone, no laptop, no tablet, but based on what people are saying to each other in real-time?

TEDxSydney briefed Clemenger BBDO Sydney to create an experience bringing to life the event's theme: Real. Live. Now. 'Mimeisthai', did just that.

Premiering at TEDxSydney on Saturday May 26, the one-off installation visualised the flow of ideas around the room in real time. Think of it as trending topics 'in real life'.

How? Parabolic microphones were placed around the room so they could capture the hundreds of conversations taking place amongst the audience of 900 thought leaders in the auditorium at TEDxSydney.

Mimeisthai's algorithm isolated and analysed the conversations, bringing them to life. Key phrases then appeared as graphic art on the main screen, visualising the spread of ideas across the room.
Credits Other credits

Executive Creative Director: Paul Nagy

Director: James Théophane

Executive Producer: Denise McKeon

Copywriters: Rees Steel and Joel Hauer

Programmer: Justin James Claydon

Data Visualisation: Small Multiples

Sound Engineer: Anthony Tiernan

User Experience: Claire Alexander

Web Development: John Knutsson & Joshua Brown

Infrastructure: Viocorp

Capture: Jonathan Gerard and Crystal Rata

Programming: Kyle McDonald – Clouds Are Looming

Online and Animation - Toby Royce

Editor - Lucas Vazquez

Sound Designer - Anthony Tierman



With special thanks to all at TEDxSydney, Buildings and Mountains for their track ‘Fall Moon’ and Clemenger BBDO Sydney creative directors Rebecca Carrasco, Luke Chess and Michael Dole.

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