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Philips Male Grooming: AUGMENTED REALITY MUGS

 AUGMENTED REALITY MUGS
Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. In order to increase penetration of Philips grooming kits, OgilvyAction Taipei created "Low-tech Augmented Reality Mugs" to spark their interest and elevate any possible look they may have after grooming. Let's attract them from too focusing on hair. From hair to beard.
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