TV ad: Mountain Dew: Reverse

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This week, Mountain Dew via BBDO New York launches a new TV spot to support its Under the Cap promotion and tie-in with the summer blockbuster movie, The Dark Knight Rises. Consumers are encouraged to enter codes at a microsite where they can unlock exclusive content from The Dark Knight Rises and explore a virtual Gotham City (www.DewGothamCity.com). The spot will also run online and in theaters.

Category Drinks, non-alcoholic
URL http://www.DewGothamCity.com
Client Pepsico
Agency BBDO North America
Production RSA
Country United States of America
Uploaded 23 June, 2012

Credits

Director
lieven van baelen
Chief Creative Officer
David Lubars
Executive Creative Director
Tim Bayne
Executive Creative Director
Lauren Connolly
Senior Art Director
Eduardo Pertersen
Producer
Chris Lenz
Producer
Betsy Blackemore
Copywriter
Christopher Cannon
Executive Producer
Marjie Abrahams
Sound Design
Henry Boy
Editing Company
Final Cut NY
Editor
Adam Rudd
Music
“Barbastella” by Hans Zimmer

Other credits

President: Jules Daly

Assistant Editor: Geoff Hastings

Executive Producer: Lauren Bleiweiss

Producer: Olivia Chiu

Color Grading: Smoke & Mirrors

Colorist: Stuart Wheeler

Mix: Final Cut NY

Mixer: T. Teresa Tate

VFX/Finishing: Smoke & Mirrors NY

VFX Supervisor / Flame Artist: Brian Benson

Head of Production: Amy Selwocki

Producer: Barbara Kontarovich

Mountain Dew: Reverse

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Mountain Dew: Reverse

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