TV ad: The Times of India: I am Mumbai

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Top 6: July 4th 2012

One of the largest dailies in Mumbai presents a hard hitting, soul stirring film through a series of stories featured in the paper with a notion that for some time now, one voice every morning has been amplifying some of the sounds a city does not get to hear, but should.

The politically-motivated university ban of Rohinton Mistry's book, the milk adulteration fiasco, the horrifying hell of the kavda orphanage, the fight against illegal political posters destroying our cityscape are made heard through the VOICE - MUMBAI MIRROR.

The spot, via Taproot India, Mumbai brings the unheard voice of a city screaming to be heard with voices personified by angst, anguish, courage and determination jumping headlong into our lives.