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Top 6: July 18th 2012
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Dodge Dart: How to change cars foreverTop 6: July 18th 2012
This 90-second spot is a rapid-fire 'instructional' on how to make a world-class car today, providing an inside look into the Dodge brand’s approach to designing and engineering its entry into the highly competitive compact car segment. There's the starting from scratch, the angst and pressure of the blank page, and the trials of the early stages. There's a lot of coffee, a lot of personal sacrifice, a lot of making things and breaking things and starting again until we get it right. Agency: Wieden + Kennedy Portland.
Line Producer: Youree Henley RelatedAlso best this week |
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