Coronation: The Elephant Whisperer

Coronation's 2012 Trust is Earned campaign launches from the true story inspiration of Lawrence Anthony whose book The Elephant Whisperer, chronicles one man's relationship with an enraged herd of rogue elephant. Survivors of a cull, the herd was stressed and dangerous, posing a real threat to man. Lawrence Anthony was determined to overcome this threat and through a series of compassionate acts over time he slowly and surely earned the trust of the matriarch of the herd.Agency: FoxP2, Cape Town