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GE: Darius
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GE aired three new television ads as part of its position as a Worldwide Partner of the Olympic Games. The commercials, part of a fully integrated campaign, continue the “GE Works” platform that was introduced earlier this year and focus on how GE powers the potential of the human body, and is amazed by the power of the human spirit. This spot follows the story of a young high school athlete (Darius) who, with the help of GE healthcare technology, was diagnosed early on with a rare life-threatening heart defect. But through careful monitoring, he is able to continue doing what he loves to do – play baseball.
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