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Experiential

Cinnabon: ‘Zero Calorie’ Cinnabon Rolls


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Cinnabon wanted to promote their world famous cinnamon rolls. But in a world full of diets and health fads, they found people were afraid of eating such products. They needed to get them to enjoy the range without fear of getting fat. So they launched a brand new product, without actually creating one. Introducing the ‘Zero Calorie’ Cinnabon Rolls. Agency BBDO Moscow.
Credits Other credits

Event agency: BBDO Fuse

Managing Director: Daria Ivanova

Account Manager: Ekaterina Berezovskaya

Senior Account Manager: Tatiana Titova

Assistant: Dyuzheva Kseniya



Production company: Ambitiсa

General Director: Victor Shimanovsky

Ambitica Account Director: Irina Tederson

Ambitica Account Manager: Kseniya Kozhemyak

Head of Projects Department: Svetlana Penkova

Head of Indoor Department: Olga Eldyreva

Cameraman: Anastasiya Navarko, Nikita Polyakov

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