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Top 6: August 29th 2012
Direct Marketing

McDonald's: Quality Matters

Top 6: August 29th 2012
Leaflets that highliting McDonald's ingredients build up, for the most popular burger in Italy: the Big Mac, the McChicken, the Royal Deluxe. Each page represents an ingredient in the recipe and explains is qualities. A simple tool to communicate the quality of McDonald's products in all of its restaurants.
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