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Interactive
Watkins Books: Fenopalm
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Watkins Books, one of the world’s oldest and leading independent bookshops specialising in mind, body and spirit, has launched a revolutionary new iPhone app. Created by JWT London, Fenopalm is the world’s first interactive video palm reading app powered by a social network.Using image recognition techniques Fenopalm scans a user’s palm and analyses the head, heart and life lines, zodiac sign and index-to-ring-finger ratio. It then examines a user’s Facebook API to utilise information surrounding social and work life, relationships and friendships, as well as geolocation data to take into account the time of day and the local
weather conditions when the reading is being taken. The outcome of the analysis is a bespoke interactive video featuring renowned palm reader Swami Krishna. Moreover, the free app will also recommend books and events from the unique Watkins Books catalogue based on a user’s profile and will be given a shareable text report of Swami’s reading.
Digital Executive Creative Director: Ricardo Figueira |
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