100% Pure New Zealand: 100% Middle Earth, 100% Pure New Zealand

If you're a Tolkien fan, then one country alone is absolutely synonymous with where his fantasies have been brought to life. And that's New Zealand. New Zealand is Middle-earth on earth. A place where Gandalf strides, Hobbit's walk, Gollum creeps and where rings are to be found. And where Frodo and Bilbo go on amazing quests through a landscape that is as heroic as anything else depicted in the films.We wanted to let audiences know that what appears to be a fantasyland is in fact a real place to be enjoyed by all visitors. And we wished to blend the storytelling techniques of the Hobbit with real stories of New Zealand, to get across to audiences the world over that New Zealand is magical place where the lines between real life and fantasy blur. 100% Middle Earth is 100% Pure New Zealand. A parallel universe, which is real.