Wordsworth Books: Between Places

Saatchi & Saatchi Cape Town developed an in-store promotion for Wordsworth Books to demonstrate the store’s closing down sale and being ‘Between Places.’ Coinciding with the closing down of Wordsworth Books at the V&A Waterfront, the store needed something to help notify customers of the move and direct customers to the locations of the other stores in the area. To save the customers from literary limbo, Saatchi & Saatchi created a bookmark styled in the iconic Google maps icon and placed them in all remaining books during the store’s closing down sale. Each of the bookmarks gave the customers the directions and exact coordinates of the nearest Wordsworth Books stores in Gardens Centre and St. John’s Square (Piazza) in Cape Town.