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Macy's: Dream


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Appointment television just added a brand new star to its line-up as Macy’s
debuts through JWT New York a series of comedic shorts highlighting its iconic brand. Taking a cue from an American television staple, Macy’s is premiering its fall brand television spots in sitcom-style. What’s in Store? follows the hilarious situations that befall new Macy’s Herald Square store manager, Harold, as he collides with the many stars (such as Justin Bieber, Sean ‘Diddy’ Combs, Martha Stewart and Taylor Swift) and wacky situations that make the “World’s Largest Store” a haven for the fun and fashionable.
Credits Other credits

Senior Producers: Holly Otto, Andrea Curtin



Associate Producer: Loretta Rae



Director of Music: Paul Greco



Account Team: Claire Capeci (Business Director), James Cuff (Account Director), Kate Reaves (Account Manager)



Project Manager: Joanna Milidakis



Chief Creative Officer, North America: Jeff Benjamin



Co-Chief Creative Officers, New York: Matt MacDonald, Ryan Kutscher



Client Team: Joe Feczko, SVP Innovation, Integration &

Broadcast, Macy’s and Betsy Spence, VP Marketing Integration, Macy’s



Production Company: Hungry Man



Post-Production: Framestore



Editing House: Cut + Run



Music House: Amber Music for “Dream”



Publisher & Master for “Sitcom”:60 (Song – “Sh-Boom”): Warner/Chappell



Media Agency: MEC

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