Lux: Radio Prank

JWT hijacked a prime time request show and for once the RJ was the one lost for words. 2.5 million listeners turned into Indonesia's most popular station and a famous jockey was pranked on live radio with stated callers, all sending requests for just one woman. And he last caller really stumped him. It turned out to be the Lux woman. It was hugely successful heist. In just an hour JWT got the entire nation talking about Lux.