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Top 6: January 31st 2007
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Volkswagen AG, Volkswagen Genuine Parts: Cuckoo ClockTop 6: January 31st 2007
Description
------------------------------------ Creative aim: Third party replacement parts from non-authorized repair shops can lead to unpleasant surprises. While the car might look just fine from the outside, one never knows what problems lie beneath the surface. Thus, the spot reminds Volkswagen owners: "Better use genuine parts. So your Volkswagen will stay a Volkswagen." Target group: All Volkswagen drivers. Owners of Volkswagens tend to be fond of the quality, safety and longevity of their car. But in times of price battles they might also be tempted not to use genuine parts.
Producer: Shaun Nickless, John Brocklehurst RelatedAlso best this week |
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