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Starbucks Verismo: Impossible Until Now
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To support the launch of its new Verismo single-serve coffee machine, Starbucks has produced a TV spot that lets its fans know that they can now enjoy their favorite beverages at home. The spot, out of BBDO New York, “Impossible Until Now,” focuses on the idea that for more than 40 years, Starbucks has been able to bring great coffee to people all over the world – except for one place: the home. And now all of that is about to change, because now their favorite lattes, espresso, and coffee are available at the press of a button.
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