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Top 6: November 7th 2012
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Sunshine Sakae: TaxiTop 6: November 7th 2012
ADK Tokyo's goal was to attract customers during the winter sales season, when clothing prices are reduced more than at any other time of the year. The agency focused on the insight, “Buying quality goods at low price puts me in a good mood.” From this, they developed the core idea of strange people willing to go through what would normally be intolerable or unusual, because the great shopping experience put them in such a good mood.
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