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Huawei Ascend mobile phones: Huawei Ascend G300


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Arnold Furnace has created a new print campaign for Huawei to announce their Ascend range.

Each execution of the campaign shows the front and back of a phone with a concertina effect in between, telling an illustrated story relevant to the different age groups each model is aimed at.

A different illustrator and style was used for each execution with the central creative idea providing the glue for the campaign.
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