Outdoor ad: Branäs Ski Resort: A Real Christmas

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Top 6: November 14th 2012

Although the city of Karlstad is located in Scandinavia it is far from sure that it snows during Christmas. Branäs Ski Resort wants to remind the citizens of Karlstad that only 1.5 hours away Branas offers a Christmas package with a "real" Santa and a Christmas tree in every cabin. In part 1 of the campaign Bulldozer, Karlstad wrapped the billboard. Soon afterwards curious citizens unwrapped the billboards to see from who and what the message was about. Of course the agency had a team standing by to clean the streets during the campaign.