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HP: The Sound of Touch
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This week, HP will be unveiling the U.S. marketing campaign to support its new suite of touchscreen-enabled personal computer products. These products fully showcase the impact of the new Windows 8 PC experience, offering touch features and entertainment capabilities for tablets, along with creative and productivity power of the traditional PC. They have been designed for consumers to be able to take full advantage of Windows 8, so they can do the things that matter to them.
Initially, the campaign will focus on the HP ENVY 4 Ultrabook and HP TouchSmart all-in-one desktop, with ads for additional products to follow. The campaign platform is the “Language of Touch” and each of the ads tells the story of a real person for whom touch and HP technology are integral to how they create and interact with the world. For example, the “Sound of Touch” features a deaf DJ, Robbie Wilde, who relies on the HP ENVY 4 Ultrabook to feel the bass and touch the waveforms on screen. Touch is what makes his successful DJ career possible. The “Closeness of Touch” commercial stars film director Peter Ramsey and his 15-year-old twins. The HP TouchSmart all-in-one brings Peter and his family together in a whole new way.
Senior Account Executive: Jon Colclough Related
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