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NBA: BIG Color
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Bicoastal/London-based Park Pictures director Michael FitzMaurice drums a holiday tune infused with NBA finesse in the new :30 “BIG Color” out of Goodby, Silverstein & Partners, Worldwide. The spot features NBA superstars Dwayne Wade, Carmelo Anthony, Dwight Howard, Russell WestBrook and Joe Johnson casting aside their team rivalries to synchronize their dribbling skills to the festive melody, “Carol of the Bells.” Since debuting on YouTube on November 21st, the spot has taken in over 5.3 million views and has been shared over 900,000 times on various social media sites.
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