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TV

NBA: BIG Color


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Bicoastal/London-based Park Pictures director Michael FitzMaurice drums a holiday tune infused with NBA finesse in the new :30 “BIG Color” out of Goodby, Silverstein & Partners, Worldwide. The spot features NBA superstars Dwayne Wade, Carmelo Anthony, Dwight Howard, Russell WestBrook and Joe Johnson casting aside their team rivalries to synchronize their dribbling skills to the festive melody, “Carol of the Bells.” Since debuting on YouTube on November 21st, the spot has taken in over 5.3 million views and has been shared over 900,000 times on various social media sites.
Credits Other credits

Director of Broadcast Production: Cindy Fluitt

EVP Marketing: Jamie Gallo

Production Design: Bruce Shibley

Assistant Editor: Quinn Moticka

Editorial Producer: Ana Orrach

Sound Design/Mix: eLevel Films

Senior Audio Engineer: Dave Baker

Motion Graphics Company: eLevel Films

Creative Director: Brady Baltezore

Motion Graphics Artist: Chris Carmichael

VFX Supervisor: Patrick Murphy

Lead Flame/Colorist: Brendan Crockett

Additoinal 2D: Stefan Gaillot, Richard Hirst, Steve Wolf, Jesse Monsour

EP: Megan Meloth

VFX Producer: Jamie McBriety

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