TV ad: TAC: Boozebusted

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A new (and tacky!) tack from Grey Melbourne for the TAC parodies the 'steak knives' genre to bring home the far-reaching consequences of drink driving. Boozebusted is housed in a specially constructed microsite. The commercial itemises the escalating list of outcomes: fines, loss of licence, an interlock in the car, impounding of car and ultimately the possibility of jail. They can all be yours! The infomercial theme has been taken into other media to lead drivers to the boozebusted site: online advertising, ads with Viewa in lads' mags, street press, pubs and bottle shops and talking urinal cakes (honestly!).