BMW 3 Series: BMW Ultimate Track

The new BMW 3 series is more agile, powerful and efficient than the previous model and any other car in its class. BMW wanted to promote this in a surprising way. Solution from Dare, London BMW Ultimate Track is a driving game for iOS and Android. Draw a racetrack, drive the BMW 3 Series on that track and then challenge your friends to beat your score. You're scored on how powerful, agile and efficient you drive.