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Web Film

BMW M135i: The Fastest Christmas Song in the World


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What a better and funnier way to close the year than with BMW's new holiday greeting.This year, Draftfcb in Zurich and BMW Switzerland lived up to their concept of fast with "The Fastest Christmas Song in the World".
BMW customers have received a holiday greeting playing a peculiar sounding Christmas carol. They can find out why the song sounds so odd by scanning the card’s QR code or by clicking on the link fastestchristmassong.ch.
After less than a week, BMW's holiday greetings have already been watched more than 360,000 times and you can visit fastestchristmassong.ch to hear how "Jingle Bells" sounds in a 320 horsepower sleigh.
Credits Other credits

Consultant: Sandra Kopplin

Post production: Fraqment

Online: Sebastian Palka, Nikita Loges, Stephan Fühner, drei elemente gmbh

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