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VW's latest spot, "Toss," shows a father with no baseball talent trying to pass on his “skills” to his son. Luckily, the father also has a durable Passat that he can pass on—something his son can actually use. True to the brand, the latest spot via Deutsch LA is short, fun and showcases a typical human story. Most importantly, it drives home the point that a Volkswagen is durable and safe, a trait that has stayed with the brand since the beginning and will continue to do so for years to come.
Credits
Other credits
Client Credits:
• EVP, Chief Product and Marketing Officer: Tim Mahoney
• VP, Marketing: Kevin Mayer
• General Manager Marketing Communications: Justin Osborne
• Advertising Manager: Jeff Sayen
• Advertising Specialist: Chanel Arola
Deutsch Creative Credits:
• Chief Creative Officer: Mark Hunter
• Group Creative Director: Michael Kadin
• Group Creative Director: Matt Ian
• Associate Creative Director: Brian Friedrich
• Associate Creative Director: Mark Peters
• Senior Art Director: Ryan McLaughlin
• Copywriter: Cam Miller
• Director of Integrated Production: Vic Palumbo
• Director of Content Production: Victoria Guenier
• Executive Producer: Jim Haight
• Senior Producer: Eva Ellis
Production Company Credits and Address:
Imperial Woodpecker
1707 Berkeley Street, Santa Monica, CA 90404
• Director: Simon McQuoid
• Executive Producer: Doug Halbert
• Line Producer: Anita Wetterstedt
Editorial Company Credits and Address:
Spotwelders
825 Hampton Dr. Venice CA
• Editor: Dick Gordon
• Assistant Editor: Glenn Teel
• Executive Producer: David Glean
• Producer: J. Patrick McElroy
Post Facility Credits and Address:
The Mill
3233 S. La Cienega Blvd
Los Angeles, CA 90016
• Colorist: Adam Scott
VFX/Online Credits and Address (list all involved including compositors, artists, etc):
The Mill
3233 S. La Cienega Blvd
Los Angeles, CA 90016
• Lead Flame Artist: Nick Taylor
• Compositor: James Allen
• Compositor: Patrick Munoz
• Executive Producer: Sue Troyan
• Producer: Adam Reeb
• Coordinator: Benjamin Sposato
Audio Post Company Credits and Address:
LIME Studios
1231 Lincoln Boulevard
Santa Monica, CA 90401
• Mixer: Mark Meyuhas
• Assistant Mixer: Matt Miller
• Executive Producer: Jessica Locke
Shoot Location/s (If stage, list name and address. If location, provide complete address.)
Los Angeles, CA
Additional Deutsch Credits:
Account Management Credits:
• CEO: Mike Sheldon
• Group Account Director: Tom Else
• Account Director: Monica Jungbeck
• Account Supervisor: Amanda Rantuccio
• Account Executive: Dani Gordon
Media Credits:
• MediaCom
Account Planners:
• Chief Strategic Officer: Jeffrey Blish
• Planning Director: Douglas VanPraet
• Senior Account Planner: Nargis Pirani
Traffic/Business Affairs:
• Director of Business Affairs: Abilino Guillermo
• Group Director, Integrated Business Affairs: Gabriela Farias
• Director of Broadcast Traffic: Carie Bonillo
• Broadcast Traffic Manager: Sarah Brennan
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