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SKY: Meet Lloyd

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How do you get 800,000 SKY TV subscribers, who receive their bill in the post, to move with the times and sign up to email billing? You introduce them to Lloyd, the guy whose job it is to lick and seal the envelopes your SKY bill comes in. This first spot via DDB Group New Zealand and Damien Shatford of The Sweet Shop shows customers why they should get their SKY bill via email, not Lloyd.
Credits Other credits

Grade and online - Nick Burridge from Halcyon Digital

Mike Watson – Director Of Marketing

Aaron Stone – Marketing Manager

Tam Buhagiar – Digital Product Marketing Manager

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