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Becel: Love Letters


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To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation through DDB, Toronto invited moms to what they thought was a regular school play. Instead, each kid read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too.
Credits Other credits

Director of Broadcast Productions: Andrew Schulze

Account Team: Jacqui Faclier, Group Account Director; Colin Brown, Account Executive; Jamie Maxfield, Account Supervisor

Strategy: Sandra Morretti, Strategist; Annie Seyffert, Senior Planner

Media Company: MindShare

Production Company: Radke

Executive Producer: Scott Mackenzie

Director: Ben Addelman & Samir Mallal

Director of Photography: Christopher Mably

Line Producer: Peter Oad

Post-Production Company: Bijou Editorial

Editor: Melanie Hider, Ross Birchall

Assistant Editor: Cian McDevitt

Editorial Producer: Stephanie Hickman

Online House: AXYZ

Online Artist: James Andrews

Online Producer: Karen Huybers

Colour: Alter Ego

Colourist: Wade Odlum

Audio House: Eggplant

Audio House Producers: Nicola Treadgold

Audio House Director: Adam Damelin

Music: Balmorhea

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