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Top 6: February 6th 2013
Ambient

Bacardi: Scream

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Top 6: February 6th 2013
Bacardi sets the heart free in this ambient promo created by Dentsu Tokyo. The idea surrounds the tendency for drinkers to get louder as they consume alcohol. By raising their voices when they drink, people naturally enjoy releasing tension. So Dentsu prepared an uproarious festival, where people could forget themselves by screaming with the loudest voice of their life.
Credits Other credits

Communication Planner: Shunsuke Kaga

Costume Design: JIRO, Yoshio Komatsu

Technical Director: Hidenori Chiba

Programmer: Daito Manabe

Device Architect: Moto Ishibashi

Device Developer: Atsushi Sasaki

Sound Designer: Shinya Kiyokawa

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