Outdoor ad: Británico, English courses: Desert

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Britanico is the English Institute for students whose mother language is Spanish -and "Desierto", "Jarra" "Utensilio" and "Rayo" are the Spanish words for "Desert", "Jar", "Utensil" and "Ray".
The ads by Y&R Lima "make use" of the letters of the logo in order to turn those English words into Spanish and set the concept Britanico English Institute. What your English needs to be understood.”