Durex Condoms: Mardi Gras - Cowboy

Durex via Havas, Sydney has just launched a print campaign targeting the gay community in the run-up to the Sydney Mardi Gras festival.The campaign revisits an idea introduced by the condom-maker last year, which featured a giant cock dressed as a builder. This year, the big bird is clad as a cowboy to promote Durex's featherlite ultra thin condoms.