Engen: Engen Calendar Fire Blanket

In South Africa over 10% of the population lives in informal settlements. Every year devastating fires sweep through these densely populated shanty towns. It is estimated that, in South Africa, 10 shack fires break out every day, causing over 200 people to lose their lives each year. Every year Engen distributes paraffin safety calendars, educating the public about paraffin do's and don'ts. This year Draft FCB, Cape Town did something different. With wall calendars always in arms reach, they gave us the opportunity to create a powerful firefighting tool. With a quick shake, the calendar unfolds into a flame retardant fire blanket four times its original size ready to suffocate a fire as it starts. By distributing calendars throughout the shanty town, we're not only able to save just one shack. By containing the flames at the source, we could prevent the loss of hundreds of surrounding homes, saving lives and precious possessions.