Print ad: Circus Festival: The Provocative Philosophy of Circuit Breaking

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The elite of Australian marketing. They're a tough crowd. As their governing body, it's the role of The Communications Council to remind them every day not to fall into habit's vicious cycle.So Leo Burnett, Melbourne sent them a piece of mail too big and too precious for the wastepaper basket. A mantra designed by the great immortaliser of words, Anthony Burrill, to take pride of place in their workspace. This was a message we should all live and work by: to constantly challenge the way we think.We invited CMOs to send the most innovative members of their team to Circus Festival, where even the most experienced marketer could be rewired to think like a Circuit Breaker.
These invitations became objects of desire, displayed proudly in offices across the country, including ours. If you think one of these prints would be good for your agency, or even for one of your clients, please email us at hello@communicationscouncil.org.au