TV ad: Cadbury Dairy Milk: Easter

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This Sunday, Cadbury will release its new Easter TVC, developed by Saatchi & Saatchi, Sydney, which will bring the Cadbury Easter Bunny to life.

In the latest chapter of Cadbury's Joyville story, the secret behind the true Easter Bunny is finally revealed, once and for all - that he comes from Joyville.

Ben Wicks, general manager marketing (Chocolate) Kraft Foods, hopes the exciting new TVC will deliver the magic of Easter to Australian homes.

Says Wicks: "Easter is a magical time of giving, and the Easter Bunny has been symbolic of this joyful event for generations of Australians. We hope that this playful journey with the Cadbury Easter Bunny as he delivers his Cadbury Easter treats will bring a smile to many faces, and a sense of anticipation."

Category Food
Client Cadbury
Agency Saatchi & Saatchi Australia
Production Good Oil
Country Australia
Uploaded 8 March, 2013

Credits

Director
Michael Spiccia
Executive Creative Director
Damon Stapleton
Creative Director
Matt Gilmour
Creative Director
Steve Jackson
Art Director
V. Wassim Kanaan
Copywriter
Jon Burden
Copywriter
Nick Marzano
Post production
Fin Design + Effects

Other credits

Saatchi & Saatchi:

Group Business Director - Catherine Harris

Senior Business Director - Brent Kerby

Senior Business Manager - Greer Robinson

Senior Producer - Llew Griffiths

Good Oil:

Director: Michael Spiccia

Executive Producer: Juliet Bishop

DOP Crighton Bone

Editor Peter Schiberras

Art Director Annie Beauchamp

Fin Design + Effects

Post Production: Fin Design

VFX Supervisor - Nick Ponzoni

Post Producer - Billy Becket

Digital: Visual Jazz

Media: Carat

PR: AMPR

Cadbury Dairy Milk: Easter

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Cadbury Dairy Milk: Easter

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