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ING: Laundry

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ING has just launched new advertising built around the creative idea of "Orange Money." Orange Money is the money everyone needs to set aside today in order to prepare for retirement tomorrow; and the concept ties to ING’s iconic orange brand color.

Three new TV spots literally and figuratively convey the idea that Orange Money is for long-term saving. And all advertising drives viewers to an informational landing page.
Credits Other credits

Design: Thornberg & Forester

Executive Producer: Elizabeth Kiehner

Creative Director: Scott Matz

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