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Web Film

HSBC: Serious Play - The Mint

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HSBC has launched a brand new Serious Play campaign to support the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March) at the Hong Kong Stadium.This year, HSBC has minted a commemorative Serious Play medallion for the fans at the event one of the biggest weekends in the Hong Kong calendar. The Serious side represents the world class 7s Rugby and the Play side represents the weekend’s legendary carnival atmosphere. HSBC has minted 10,000 of them and are exclusively available to fans in the HSBC 7s Village. The campaign, created by JWT London, focuses on the two sides of the medallion.
Credits Other credits

Client: Andrea Newman (Global Head of Advertising)

Client: Giles Morgan (Global Head of Sponsorship and Events)

Client: Hamish Goulding (Senior Marketing Manager Brand and Sponsorship)

Assistant TV Producer: Helen Ball

Planner (creative agency): Orlando Hooper-Greenhill

Global Director: Tanya Hamilton-Smith

Account Manager: Rollo Gwyn-Jones

Media agency: Mindshare

Media planner: Sam Selleck

Editor: James Rosen at Final Cut London

Sound: Dan Weinberg at Greek Street Studios

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