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Sprint Torque: Helipad

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For the launch of Sprint's Kyocera Torque smartphone on Sprint's Push-to-talk network (Sprint Direct Connect) Leo Burnett and Digitas created the 'Helipad' interactive television spot. In the spot, Tom sets up a Sprint call-center directly underneath a massive helicopter. Why? Because he can! On the Torque, you can hear and be heard in crazy loud environments.

But the interactive element is what makes this spot special. In the commercial, Tom says, "Call me! Seriously, this is really happening!" Viewers were able to call into a number that flashed across the screen and reach Tom directly. Users were able to hear first-hand how he sounds talking on the device, which is specially designed to make it so you can hear and be heard in loud places.

The campaign draws attention and raises awareness about the Kyocera Torque, the newest device on Sprint Direct Connect.
Other credits

Executive Creative Director: Michael Boychuk

Global Chief Creative Officer: Mark Tutssel

Chief Creative Office: Susan Credle

Creative Director: Colin Selikow & Vince Cook

Copywriter: Lauren Omanoff

Executive Producer: Nicky Furno

Producer: Brian Fox

Production Company: Station

Director: Brendan Gibbons

Account Director: Melissa Wolf

AAE: Jake Bruene

Digital Account Director: Joey Curtis

Digital AAE: Sarah Bieber

VP Digital Creative: Melissa Healy

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