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Top 6: March 27th 2013
Experiential

Art Institute of Chicago: ChicaGO Picasso

ChicaGO Picasso
Top 6: March 27th 2013
Inspired by the special connection the artist had with the city, Leo Burnett's "ChicaGO Picasso" campaign gives Chicagoans a reason to revisit the Art Institute.

This week, the agency unveiled a special installation in Daley Plaza that displays window banners, wrapped planter boxes and a sculpture garden of 8' high PICASSO letters scrambled throughout the Plaza using a design that mirrors the other campaign elements (OOH, ambient, digital and print.)

The installation is especially meaningful since the PICASSO sculpture garden surrounds the artist's only permanent sculpture that he gifted to the city in 1967.
Other credits

Chief Creative Officer: Susan Credle

Creative Director: Alisa Wolfson

Creative Director: Amanda Butts

Associate Creative Director: Natalia Kowaleczko

Senior Digital Designer: Roberto Blanco

Art Director: Molly McGee

Producer: Kate Piccirrilli

EVP / Account Director: Cliff Schwandner

VP / Planning Director: Kevin Richey

Account Supervisor: Laura Zimmer

Account Executive: Becca Wilson

Leo Burnett Interactive: Nuno Ferreira

Leo Burnett Interactive: Rob Allen

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