TV ad: AT&T: High Fives

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Here are the latest commercials in AT&T's "It's Not Complicated" campaign from BBDO Atlanta. The spots broke on the weekend during television coverage of the NCAA basketball tournament. The campaign continues to feature a group of kids who help illustrate the benefits of AT&T's 4G network, which is bigger, faster and allows users to surf and talk at the same time. The spots present these messages with an appropriate basketball spin.

Client AT&T
Agency BBDO North America
Production Caviar
Country United States of America
Uploaded 26 March, 2013

Credits

Director
Jorma Taccone
Chief Creative Officer
David Lubars
Executive Creative Director
Erik Fahrenkopf
Executive Creative Director
LP Tremblay
Creative Director
Stephen McMennamy
Creative Director
Alex Russell
Producer
Bryce Edwards
Producer
Lauren Hafner Addison
Copywriter
Carl Jannerfeldt
Art Director
Jesse Snyder
Associate CD / Art Director
Rory Odani
Associate CD / Copywriter
Jason Miller
Agency Producer
Angela Narloch
Executive Producer
Michael Sagol
Executive Producer
Krystn Wagenberg
Visual Effects
Spontaneous NY
DoP
Brandon Trost
Editing Company
Lost Planet
Editor
Charlie Johnston
Editor
Paul Snyder

Other credits

Director of Integrated Production: Dave Rolfe

Agency Music Producer: Melissa Chester

Agency Business Affairs Manager: Cristina Blanco

Line Producer, Caviar: Brian Cooper

AT&T: High Fives

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AT&T: High Fives

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