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Next Condom Store and Earth Hour: Earth Hour Condoms
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Earth Hour encourages households and businesses to turn off their lights for one hour to raise awareness about the need to take action on climate change. But when you think about it, 60 minutes without using electricity might be a little boring. In order to encourage people to participate on Earth Hour, Next Condom Store is distributing condoms throughout bars, clubs, gyms and universities. And these are not just regular condoms, but condoms that glow in the dark. Agency Leo Burnett Tailor Made, Brazil
Motion Graphics: Christian Balzano |
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